Since I forgot to post yesterday I figured I’d post TWICE today. A very nice lady named Jacqueline sent me some information about Champion Innovation Test Labs Athleticwear. Since I wear Champion gear from Target I thought I’d pass on her information.
Champion has created a group of testers to wear their athleticwear during the Disney Marathon on Sunday. (I’ll be there! But I am not a tester.) These testers were given a variety of apparel waaaay back in September 2009. They were asked to catalogue their experiences in the gear, and I think that is pretty cool.
Directly from the Press Release: “True to the Champion brand, we are able to develop great performance apparel by getting real feedback from everyday athletes who participate in our Innovation Lab,” said Claire Powell, Director Champion Brand Marketing. “We are excited to bring the program back to the Disney Marathon Weekend for a third year to see how the athletes have responded to our products.”
Disney Sports Area Manager, Kathleen Duran returns the sentiment. “The Disney Marathon Weekend is comprised of events that are defined by fun competition, much like the Champion brand. We are thrilled to have some of the “Perfect 17” runners participate in the Champion Innovation Lab program during the Disney Marathon weekend.”
It’s nice to see these brands actually testing the products on real everyday people like you and me!
Best of luck to the Disney Marathoners and thanks Champion for the information.
Woot! Have fun at Disney!! 🙂
Bundle up at Disney – especially since you will "only" be cheering! Good that you are doing that – better than me!
I just picked up a Champion tech shirt at Target for $7. Other than the logo, it looks and feels just like the Nike ones I use. I've never bought Champion before but it was so cheap, I couldn't resist. We should all be more willing to support companies that truly value the opinions of their average consumers.
I am hitting up Target this weekend to see what the hipe is about. I am a big fan of spending less for the same quality instead of the branded wear. Cool Post. They are getting some major advertising out. lol. have a good one.
I have 3 pair of Champion shorts – all going on about 3 years old. One pair is showing some wear, but otherwise still going strong!
Have fun at Disney this tomorrow!
I hope they have long-sleeved stuff to test.
that is super cool that they did that!